There are a lot of lessons to be learned this weekend, but chief among them, is what’s it like for a major motion picture studio to open a movie with largely a number of its cast, primarily i…
, off from the $70M-$75M the studio was expecting. The studio is still expecting the Juneteenth holiday to deliver and get the film toover 4-days . The pic did $24.5M yesterday . Other studios see these figures lower. Given the $9.7M previews last night, at a glance, it looked likehad the potential to over-deliver and beat its weekend estimates, and that’s looking less likely now. Should the movie have gone straight to Warners streaming service Max? Absolutely not.
Know that late night shows going dark during the WGA Strike also compounded Warner’s woes here. While Keaton showed up at screenings for a Q&A in London and Paris, and tubthumped the movie on social, he was busy shootingfor Warner Bros. Sasha Calle, who plays Supergirl, did do press down in Miami and Texas. Where was Ben Affleck? Late night TV provides a fun, not to mention a controlled environment where talent can sidestep any sticky conversations.
What about the whole multi-universe stuff and bringing back Michael Keaton’s Batman? To the average joe moviegoer, whatis at the end of the day is a movie about a deeper universe DC character, and that’s The Flash. Going deep universe on a superhero movie comes with the risk of posting less than $100M-plus openings, and yes, franchises have to start somewhere, i.e.may have posted a $67.8M 3-day, but it was launched over a Christmas holiday and with previews started with $105.
spots by impressions were ABC, ESPN, TNT, Fox and NBC while top shows for the DC movie spots were NBA games, SportsCenter, NFL , Men’s College Basketball and the Today show.played best in the South Central & West. Warners has Imax on the film and together with PLFs we hear both formats are driving 42% of the pic’s gross. The best theater in the country for the DC movie is AMC Burbank with close to $93K so far this weekend including early shows.
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