‘The face of hunger looks different’: A company fighting food waste adapts to the pandemic

'I was feeding 10 families a week a month ago and now I'm feeding 2,000 families weekly,' said Jasmine Crowe, whose food waste management company is headquartered in Atlanta.

As part of its community service response to COVID-19, the Atlanta Hawks Foundation partnered with Goodr to provide pop-up grocery markets and food deliveries.

In this way, Goodr has diverted nearly 2 million pounds of food from landfills and developed clients that include Atlanta's Hartsfield-Jackson International Airport, the NFL and Netflix. Crowe has a staff of 70 employees and operates in seven markets, including Miami, Chicago and Los Angeles. Crowe was frustrated by the waste, but was moved to action. Goodr also delivers groceries to seniors at properties owned by National Church Residences in Atlanta, which has some 1,400 residents.

Raioni Madison-Jones, who once volunteered with Crowe's Sunday Soul Dinners, now receives help from Goodr.

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