The explosive growth of e-commerce in South Africa

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The explosive growth of e-commerce in South Africa
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As more people become digitally literate, online shopping has become a thriving market that many South African companies intend to adopt.

New data from FNB Merchant Services shows that the South African online e-commerce market has grown rapidly and is currently estimated at just under R200 billion per annum. Companies such as Takealot, Woolworths and Checkers are all adapting to new consumer habits.

“E-commerce has already exceeded our conservative estimates initially published at the peak of the pandemic, and it’s clearly here to stay,” said FNB Merchant Services chief executive officer Thokozani Dlamini. Online spending on products – other than travel or accommodation – doubled in 2020 by reflecting a 102% increase which saw an additional 39% of growth in 2021, said Dlamini.

“Not all major retailers were prepared for the sudden change, but those that were successful were the ones who would adopt a fast, reliable logistical solution in meeting the delivery demand. Key challenges to overcome were consumer trust in the fulfilment of sales where physical products had to be delivered, and logistical solutions to meet spiking demand,” said Dlamini.

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