The EU is launching a full-blown antitrust investigation into Google's Fitbit acquisition
The EU has officially opened an investigation into Google's acquisition of Fitbit.
Google announced it planned to buy Fitbit for $2.1 billion in November, but the deal has yet to get regulatory approval. The EU investigation will focus on whether the acquisition would give Google an unfair advantage over competitors by hoovering up Fitbit user data. Google's senior vice president of Devices and Services put out a blog post on Tuesday defending the acquisition.The EU has officially opened an in-depth investigation into Google's planned $2.1 billion acquisition of wearables company Fitbit.
The European Commission, which was already conducting a preliminary investigation of the deal, announced the probe on Tuesday. The investigation will center on whether Google's acquisition of Fitbit will allow it to hoover up health data, which could in turn give Google an unfair advantage over competitors."The use of wearable devices by European consumers is expected to grow significantly in the coming years.
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