It's too late to save Tiktok.
This is enshittification: Surpluses are first directed to users; then, once they're locked in, surpluses go to suppliers; then oncelocked in, the surplus is handed to shareholders and the platform becomes a useless pile of shit. From mobile app stores to Steam, from Facebook to Twitter, this is the enshittification lifecycle.
Then, it started to cram your feed full of posts from accounts you didn't follow. At first, it was media companies, whom Facebook preferentially crammed down its users' throats so that they would click on articles and send traffic to newspapers, magazines, and blogs. Then, once those publications were dependent on Facebook for their traffic, it dialed down their traffic.
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