The Court of King Charles Needs a PR Strategy for the Modern Era

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The Court of King Charles Needs a PR Strategy for the Modern Era
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Nearly a year into King Charles's reign, many members of the royal family still seem to be relying on a playbook from another century. Could Charles be the monarch to bring the royal press strategy into the 21st century? VF's vanderhoofy reports:

Near the end of 2018, the Duke and Duchess of Sussex toured their future home, Frogmore Cottage, a historic white-brick house a stone's throw from state apartments in Windsor Castle.

Harry and Meghan seem to have reacted with more alacrity, perhaps owing to Meghan's previous media experience, or her American-ness and civilian background, or both; they've shifted their media approach to appeal to an American audience and a 24/7 news cycle. Nearly a year into Charles's reign, the rest of the royals still seem to be relying on a playbook from another century.

Engagement with the press is necessary in a democracy because the press itself is necessary. That the UK has retained its constitutional monarchy through centuries when many royal families were deposed is a reflection of its democratic support. In a previous era of rising anti-monarchist sentiment, the 19th-century constitutional theorist Walter Bagehot wagered that an emotional connection to the family would ensure that regular people support the institution it represented.

It also had the unexpected effect of increasing Edward's popularity—at least as he left the throne and joined his wife in France. Sanitized versions of his exploits had filled the papers for decades without any of the details that caused those around him to question his character and fitness for the throne. Romantic stories had primed some to see his devotion to Simpson as an emotional success, making the Church of England and the royals into the villains.

“Never complain, never explain,” widely attributed to 19th-century prime minister Benjamin Disraeli, occasionally came with a third imperative: “Never apologize.” UNSPARING: Harry speaks with ABC journalist Michael Strahan ahead of the release of his shocking memoir.By the time they planted a flag in the form of a policy, it was too late. One detail included in a handful of the 2018 and 2019 reports was the proliferation of a conspiracy theory that Meghan was faking her pregnancy, an increasingly common online accusation that has been unleashed on everyone from Beyoncé to Benedict Cumberbatch's wife, Sophie Hunter.

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