The coronavirus is making artists go virtual—here's how that's changing their bond with their audience:
What do they miss? First up, the kind of inspiring interaction that happens among musicians when they are live on stage. You may have seen musicians performing together – for example on The Late Show with Stephen Colbert - but these are likely not live at all, but rather individual, sheltered-in-place performances, synchronized by a click track, and then stitched together.
In the virtual performance, these rituals are largely absent. Swipe culture and multi-tasking create the potential for easy distraction and interfere with commitment and focus. The experience is comparatively flat, and not just in terms of sound quality. You can’t enjoy the hallowed ambiance of a Carnegie Hall, say, on Zoom, Twitch or Stageit. And clicking on a virtual tip jar is a poor substitute for the rituals of appreciation in a live venue.
So much angst. But is there a silver lining here? Certainly, technological innovation will make virtual performance better over time...and potentially different. It is in the nature of the internet to expand choice dramatically and thus create new patterns of demand. Whether you are a fan of vintage 1960’s bossa nova or 2020’s lo-fi, it will become easier to find exactly what fits with your tastes. And if not, there will be a friendly AI to help you.
New ways for the virtual audience to provide direct feedback to performers during a performance will also make their appearance. We’re already familiar with emojis that float into view during video conference chat. Why not virtual applause through massed button presses or mouse clicks? One could also imagine a “wow” or “I’m moved” button that provides feedback to performers, perhaps via changing colors projected on a wall.
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