'The Complete Cancellation of E3 2022 and What it Means for the Future of Gaming' by BryanApplegate5 futureofgaming megafans
In the entire history of E3 as a conference event, as well as my existence, I have never seen E3 be fully cancelled before the year 2020 and the rapid spread of the Coronavirus. With other companies having shifted to YouTube, Twitter, Press Releases, etc. for their announcements, such as Sony, PlayStation, etc., the time has come for E3 to seriously think about how it can rebrand itself for its’ hopefully eventual return in 2023 .I have written about video games for over 3-4 years.
As data-miners, leakers and industry veterans chime in with their findings, reports and thoughts, especially as the years go on, the speculation fuels intrigue for potential announcements. With rumours and predictions rife ahead of the event, the build-up for gamers is tense. “We were there alongside the guys that were showing their new automotive speakers, or their new computing systems, or TVs, or telephones… In 1991 they put us in a tent, and you had to walk past all the porn vendors to find us, to find Nintendo and ourselves and the third party licensees.” He concluded that it was raining hard that year, and they watched as their Sega Mega Drives got soaked through a leak in the roof.
The first E3 in 1995 was a massive success with over 40,000 people attending the physical event. The console wars had already begun by this point, and everyone wanted extra publicity. The hype for the expo grew astronomically in 2005 with over 70,000 attendees, television coverage and two big announcements: the PlayStation 3 and Xbox 360 would hit the market.
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