Now, Popeyes is focusing on something else: Speed and convenience. And that means more drive-thrus.
But excitement around the chicken sandwich has faded. In the third quarter, US sales at Popeyes restaurants open at least 17 months nudged up just 1.3% compared to the year before, according to parent company Restaurant Brands International\n \n , which also owns Burger King and Tim Hortons.
Double drive-thrus should help customers get through the queue more quickly. It’s not just about speed, however. As restaurants rely more heavily on digital orders, they have to make sure that customers get a consistent experience, another key expectation when it comes to fast food. “Making Popeyes more convenient to guests goes beyond development opportunities,” Cil said.
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