The Celestiq is a $300,000, endlessly customizable, hand-built electric Cadillac.
That electric transition is key, because it's a large part of why Cadillac is making its move now. The move to EVs is already reshuffling brand hierarchies and challenging every norm; If there was ever a time to re-invent a brand, it's now. By making the world's first built-to-order ultra-luxury EV, Cadillac wants to establish itself as a world leader in electric luxury. The key to its plan is customization.
It's daring to take on Rolls-Royce in that realm, but Cadillac thinks it has the chops. The company will, of course, paint your Lyriq any color you'd like. But it'll also have designers work with you directly on complimentary interior colors and trims. If there's a certain fabric or inlay you'd like, Cadillac's buyers will go out and source it for you.
. All-wheel drive and four-wheel steering are also standard, as is five-link suspension. All of this should make the car plenty nimble without sacrificing ride quality, but the standard 23-inch wheels certainly add to the challenge.
Lighting, too, was a focus. The LED taillights have their lighting elements pushed right out to the surface, giving them depth far beyond a standard reflector setup. The front headlights are also 1.3-megapixel projectors capable of dizzying welcome sequences. Even the roof is pushing the limits. It's an all-glass affair that has four electro-chromatic dimming zones and embedded LEDs. At its darkest, it has a 20-percent tint.
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