You really just need one!
is maybe one of the best possible ways to spend a weekend morning. Sleeping in only to be awoken by theof someone else making breakfast—or, more specifically, the clattering of metal that accompanies the opening of the Lid Drawer —is not.
"Hey, why is the handle way over there?" is a thing you might say, upon seeing the above video. Thank youmuch for asking. It's placed off-center to balance the weight of the lid so you can hold it with one hand and stir with the other—a smart detail. Launched last fall by co-founders Jonathan “Jake” Kalick and Bradford “Chip” Malt, Made In caters to millennials who are ready to upgrade their collections of Target kitchen tools and cast-off cookware from their parents.
The sauce pans and stockpots, which are designed by a Tennessee-based manufacturer, offer the same five-ply construction as more expensive brands like All-Clad and Calphalon, Malt. But Made In is able to undercut their prices—the company sells a $79 stainless steel frying pan that's comparable to All-Clad's $150 version, for example—because they sell directly through their website. Of course, Made In isn't the only start-up targeting millennials with affordable kitchen essentials.
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