In his second show as creative director, Daniel Lee is giving us new ways to wear the classic coat. Trust us, you’re going to want one again.
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Today’s Burberry show was the second for Chief Creative Officer Daniel Lee, and it’s becoming clear he’s found a comfortable spot between honoring heritage and forging his own path forward. Held inside a giant tartan-print tent on the outskirts of London in Highbury Fields, the show had food trucks with coffee and Guinness bread, and branded hot water bottles placed on each of the seats—which, according to Lee’s show notes, were meant to evoke “a sense of outdoor living.
That’s the way Lee approaches his collections, bridging divides between old and new, between traditional and something more of the moment. With the brand’s Spring/Summer 2024 collection, the designer used the classic Burberry trench to make this point, updating the brand signature with drop waists and new branded prints, and pairing it with fringe and sporty separates.
Lee is certainly doing a fine job evolving this legacy brand forward into the future, no small feat for a house so deeply rooted in British history and culture. In fact, despite fashion always moving forward into the next season and the next trend, the industry can have a hard time figuring out what to do next, especially in an era when nostalgia rules the business.
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