October marks Breast Cancer Awareness month, but one of the biggest fundraisers for breast cancer research takes place each year in the month of May—the Hot Pink Party
, the nonprofit founded in 1993 by Evelyn H. Lauder, the event attracts magnanimous guests who open up their wallets to fund the research of treatments and cures for the disease. And most often those guests are wearing hot, hot pink.
Last year, the event took over the Park Avenue Armory, which was lit for the occasion in magenta lights and featured performances from David Foster and Maxwell;This year, with the importance of science-backed medical research feeling all the more relevant, the organization decided to carry on with the event, which was adapted for the first time into a virtual fundraiser.
With a website created for the night, the BCRF seemed to take the production of a fundraising livestream event to the next level. The web page featured a box for the video program, and down below were moving images of BCRF supporters who submitted photos of themselves wearing bright pink out of solidarity. To the left of the video box was information on how viewers could donate to the cause.
The night was dedicated to Mandy Gonzalez, the actress and Broadway star who took a turn in both of Lin-Manuel Miranda’s hits (
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