During the 2010s the boxer brief became synonymous with white metrosexuality. In 2022, we're moving past underwear's gender and class politics.
, 00s and into the 10s, men were in scenarios where they were taking their clothes off in front of each other and so, they began to think more about what they look like as they undressed." Many started buying underwear for themselves, rather than their mums or partners, and thus"men's underwear advertising became big business in the 80s and 90s and seeing images of semi-clothed male bodies on packaging encouraged an interest in what they were wearing under their clothes.
Around this time is when boxer briefs took off. Although the garment first made appearances in 80s Hollywood, adorning the likes of
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