ANALYSIS: The Bollywood of sport — how India is hitting women's cricket into the stratosphere
abc.net.au/news/womens-premier-league-sees-cricket-hit-into-the-stratosphere/101903046Let the journey begin. They were the words of one of the most powerful men in world cricket this week when more than $800 million was forked out at an auction for just five franchise licenses in the soon-to-be WPL, a women's version of India's lucrative IPL cricket league.
"This marks the beginning of a revolution in women's cricket and paves the way for a transformative journey ahead not only for our women cricketers but for the entire sports fraternity." Owner Gautam Adani generates plenty of headlines — both positive and negative. This week has been no different. The company that bears his name is at the centre of a report accusing the it of "the biggest con in corporate history",against the report authors, Hindenburg Research.
Mumbai Indians owner Nita Ambani is not only India's richest woman, she is also a high-profile philanthropist known for her commitment to women's empowerment. The 2019 FIFA Women's World Cup had a combined audience of 1.12 billion viewers. Live viewers per match doubled from the 2015 edition, averaging around 17.3 million viewers.
Fan engagement doubled from 2020 to 2022, with around one in five being women, meaning there is plenty of growth if the WPL ignites the fan base. In India alone more than half the population of 1.4 billion is female.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Students detained for defying India ban on BBC Modi documentaryThe Indian government is trying to stop people watching a BBC programme which looks at the troubled relationship between Prime Minister Narendra Modi and India's Muslims.
Read more »
The Adani short sale puts investor trust in India in doubtMore than anything else, it is this threat of darkness creeping up on India’s markets that should worry investors in the Hindenburg-Adani saga.
Read more »
Why India has banned this documentary about its Prime Minister Narendra ModiA BBC documentary about Indian Prime Minister Narendra Modi has been banned. This is why social media giants Twitter and YouTube have been forced to remove links from their sites.
Read more »
How culture and betting have kept traditional archery alive in IndiaArchery is part of the traditional rites of Indigenous people in Meghalaya, with folk tales of its origins told for generations.
Read more »
‘Who are you to stop me?’: the hip-hop group speaking up for India’s womenRappers Wild Wild Women use their searing lyrics to highlight the treatment of their sisters in a socially conservative country
Read more »
As Australia prepare to take on India, Matt Renshaw is pulling off one of cricket's great juggling actsIt's not easy to manage a Big Bash finals run and prepare for a Test tour of India, but Matt Renshaw is doing his best to make it work.
Read more »