Advertising materials carrying the new country brand, “We give the world our best. The Philippines,” will also be placed in key regional markets.
ADVERTISING materials carrying the new country brand, “We give the world our best. The Philippines,” will also be placed in key regional markets.
On the question of whether a bidding was conducted for the development of the country brand, he said, “The team who worked on the campaign’s thinking and creatives volunteered to be part of this country branding campaign. This is a top priority of PBBM [President Ferdinand R. Marcos Jr.] that our countrymen can be proud to call ourselves Filipinos anywhere in the world. There’s a long-term plan behind this campaign.
She added, “What I can promise you, our tourism stakeholders and partners, in moving forward…we will make sure, before the DOT releases any placements, ads, videos and the like, you will be consulted.” She made the statement at the first raffle for the Bisita Be My Guest program.
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