Stand-out performances and eccentric costumes make The Beanie Bubble an enjoyable, endearing reckoning with a craze. AmyTVGal's review:
I was no longer a child when Beanie Babies, those tiny, adorable stuffed animals with the heart-shaped tags, peaked in popularity in the 1990s. But that didn’t stop me from buying the purple bear named after Princess Diana. I had totally forgotten about it until a few years ago, when my mom found it while cleaning out my old room. I don’t remember why I bought it. I don’t think it was because I believed I would make a profit.
Of course since 1999, when the Beanie Babies market crashed spectacularly, many fads have come along to replace them. Squishmallows were so popular last year that my local toy store would dramatically announce their current inventory on Instagram, then even more dramatically say you were limited to purchasing only two. Now that same store has the same Squishmallows on a 50% Off shelf. Kids still have bedrooms filled with the latest thing, be it Crazy Aaron’s Thinking Putty or Beanie Boos .
What made the Beanie Babies boom different, of course, is that people made money, lots of it, off of purchasing a Beanie Baby for its retail price and reselling it for 10, 20, 100 times that amount. But only a few were so lucky. Most so-called investors have nothing but a plastic storage bin full of Beanie Babies for their troubles. They were the stuffed animal version of cryptocurrency.
, doesn’t really totally explain what caused grown adults to think stuffed animals were a sound financial investment. Instead the movie focuses on Ty Warner , who started the eponymous Ty, Inc.
The Beanie Babies’ success came from the economic lesson everyone learns: Supply and demand. Ty, Inc. limited how many of each Beanie Baby it created, then retired certain designs. When a toy store outside of Chicago created a checklist for collectors to keep track of their purchases, things really took off. “Once you have a checklist, it’s all about what you don’t have,” Maya says.also represents a microcosm of corporate greed.
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