She’s a chief of staff during the day and business owner by night, but this woman added another string to her bow after a fruitless search for swim shorts.
Clare Barrins didn’t think she was asking too much when she set out to look for a pair of swim shorts. The Melbourne-born, San Francisco-based business executive searched “high and low” but the shorts she wanted failed to materialise.
“The only options seemed to be daggy board shorts from surf brands in a narrow range of sizes,” says Barrins. “I wanted to create something that, whether that’s the woman who doesn’t go on the girls’ trip because she doesn’t feel comfortable, or the mum who won’t play with her kids at the beach.” “It’s common for people to have interests outside their day jobs, whether that’s a hobby or a side hustle,” she says. “I don’t think what I do is that unusual.”Barrins has led a storied career, beginning at ABN AMRO and JP Morgan in London, a stint at Westpac in Melbourne and now, Apple, where she has been since March 2021.
She’s not catering to one section of the market with Sheila. “It’s not just for mums, or older women, or plus-size women,” she says. “I did imagine at first that it might resonate best with an older demographic but, actually, the strongest response so far has come from 18- to 29-year-olds.”
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