The Atlantic is the latest media organization to get whacked by the COVID-19 economic downturn. The company, stewards of the 163-year-old American journalism brand, announced that it is laying off …
coaching, brainstorming, with a corps of volunteer Atlantic leaders, managers, and editorsdedicated networking assistance/resume distribution through HR networks in New York and WashingtonThere is no fault on the part of people leaving the firm. What makes this so particularly difficult is that these are exceptional and beloved Atlantic colleagues. They are exactly the same good people who were selected to join us at the outset.
This journalism is our purpose. It is why all of us—editorial and business staffs—come to work. There are moments when the journalism—and its reach—allow us inordinate confidence. In my judgment—20 years on this watch—I believe this is one.So, what is changing as to Atlantic strategy? The larger answer is speed. Given the success of the paywall to-date, and given our more-recent growth in readership, we have decided to bring forward our target of a million subscribers to December 2022.
For the decade that most publications enjoyed easy digital ad growth, The Atlantic cast its net wide. Our advertising and live teams targeted a client universe of 800 companies, bringing in as many as 300 accounts. It is that long tail of advertisers that is migrating, over time, to the social media platforms.
My senior colleagues and I bring least certainty to AtlanticLIVE. For a moment, let me pay tribute to this exceptional group. AtlanticLIVE is one of The Atlantic’s treasured assets, led over the years by some of my most-treasured colleagues. For a decade, it has been the premier events business in American publishing. For those leaving, I want you to know the fullest measure of our admiration and gratitude.
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