After the lowest ratings in the show's history last year, the Oscars are embracing TikTok and social media content creators to create buzz on Hollywood's biggest night and reach a demographic that spends hours consuming short videos online.
After the lowest ratings in the show's history last year, the Oscars are embracing TikTok and social media content creators to create buzz on Hollywood's biggest night and reach a demographic that spends hours consuming short videos online.The Academy reached out to Feldman for a partnership on the behind-the-scenes of Oscars events.
TikTok is a more suitable platform to elevate the movie industry compared to other social media platforms because it promotes interpersonal connection through physical entertainment. Other platforms promote interpersonal connection through narrative experiences, Ferraz said."Both the movie industry and TikTok heavily rely on and promote youth and beauty. It's a natural marriage for brand alignment," Ferraz added.
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