The 15 Fashion Brands That Took Off In The 2010s

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The 15 Fashion Brands That Took Off In The 2010s
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From Mansur Gavriel bucket bags to Vetements' high-fashion hoodies.

When it comes to fashion brands, the 2010s brought us plenty of front-runners and rule-breakers. We saw labels and designer names take what we thought were once strict style laws, and turn them on their heads. Rihanna, for example, essentially reshaped the way we viewed celebrity brands, turning her fame into an booming business across a number of categories, from sportswear and beauty to ready-to-wear and lingerie.

Her label, now stocked in Opening Ceremony and Farfetch, brought a shock of color and whimsy to the streets of the city, with unexpected stiff collars, almost childish prints, and a tried-and-true fan in the hearts of people like Lena Dunham and Gillian Jacobs. Think power and point of view, with a teddy-bear print. Bottega Veneta has always been a staple of the fashion set with its iconic woven clutches in the hands of almost any Vogue editor.

Mansur Gavriel, the New York City-based luxury label, was launched in 2012 by Rachel Mansur and Floriana Gavriel. The duo quickly took off with their hit bucket bags, and received the Swarovski Award for Accessory Design in 2015 and the CFDA Accessory Designer of the Year Award in 2016. In a sea of flashy sneakers and Supreme sweatshirts, this team knew that at the end of the day, there was still very much a need for gorgeous, well-made leather goods that could last beyond trend cycles.

Bow down, as the queen continues her reign. Without even mentioning Fenty Beauty, the Barbadian mogul has proven that everything she touches turns to style gold. Her foray into fashion began with a Puma collaboration, transitioned to the all-inclusive lingerie line Savage x Fenty , and finally, Fenty Maison.

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