That voice isn’t real: Why media literacy matters in the age of deepfake and AI scams

Disinformation News

That voice isn’t real: Why media literacy matters in the age of deepfake and AI scams
MisinformationDeepfakeMedia Literacy
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KUALA LUMPUR, Aug 5 — Misinformation has become a growing threat across societies, and the rise of deepfake technology has made it even harder to tell what is real and what is...

With a new heritage café in Petaling Street, here’s how the duo behind Fluffed and Flurrē built their sweet dreams, one waffle at a timeDavid Chak, co-founder and director of Arus Academy said schools should equip students to navigate the digital world by teaching them how AI works, how it can be misused, and how to use it ethically.

“We encourage people to look at the content, the language, and the intention behind any message. Sometimes, misinformation is shared with good intentions, like the belief that drinking hot water can prevent Covid-19. But disinformation is different. It’s created to deceive, and that intention makes it far more harmful,” he said.

“Imagine getting a call from someone who sounds just like your mum, saying she’s in trouble and needs money fast. She’s fine but the voice is convincing because it was cloned using AI. He added that warning signs include strange language, sudden contact through unfamiliar platforms, or a tone that doesn’t match the person it’s meant to come from.

Chak highlighted the rising use of AI to clone real voices, noting that in several Malaysian scam cases, victims received calls that sounded just like someone they knew. — Picture courtesy of Arus AcademyWhile younger Malaysians tend to adapt quickly to new tech, Chak said the older generation are often the most vulnerable to scams.“A lot of scams target the elderly, especially those unfamiliar with new apps or digital trends.

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