Crypto projects without a major sporting sponsorship are in short supply, after Tezos secured a multi-year partnership with English football giant Man U and Baby Doge backed a top German club.
Meanwhile Doge and Shiba Inu inspired meme coin, Baby Doge Coin , has announced it has partnered with professional football club, TSG Hoffenheim, a team in the Bundesliga, Germany’s top football league.Hoffenheim confirmed that Baby Doge will become an official partner of the club, working together on the development of club-specific NFTs.
Mike Watson, Project Manager for Baby Doge, stated that the deal would expand its presence in the global market and in the European Union and it would continue to form strategic partnerships to extend its reach as a community-centred project by establishing itself as a player in the sports world. A similar canine based meme coin, Floki Inu, which was created after Elon Musk tweeted he was naming his Shiba Inu “Floki”, alsoThe deal saw Floki Inu’s logo — a cartoon Shiba Inu wearing a viking helmet — displayed on the backside of Napoli players’ jerseys and, similar to Baby Doge's deal, saw Floki Inu’s logo displayed on LED signs at the Napoli home stadium.
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