The Buffs head to Lubbock with an interesting side story brewing before the game
An apparel shop in Lubbock, Texas recently found itself in a controversy involving the University of Colorado over a “Celebrate America” gameday shirt. The shirt, featuring the Texas Tech and Colorado helmets with an American flag design, aimed to highlight patriotism before TT’s home game against CU.
Spiegelberg expressed frustration over Colorado’s decision, explaining that he was offered the option to remove the flag from the design, a condition he refused. “We refuse to do that because Colorado would receive financial benefit from those shirts,” he stated to, adding that he believes limiting the use of the American flag is unreasonable.
Meanwhile, Colorado provided a different perspective. In a statement, a university spokesperson explained that licensing decisions are made based on general best practices and trademark standards, emphasizing that the rejection was not directly related to the “Celebrate America” theme. "We get requests to use our marks and often decline for any number of reasons. In this case, the decision was unrelated to the “Celebrate America” theme. Our standards are consistently applied and are based on widely accepted licensing and trademark best practices used by national and global brands."Colorado’s athletic director Rick George defended the school's decision on social media, adding to the growing conversation surrounding this issue.
Interestingly, Red Raider Outfitter also sells a “Prime Day Ends Here” shirt, a jab at Colorado’s head coach, Deion Sanders, which raises questions about potential branding issues. With the 20th-ranked Colorado Buffaloes set to play Texas Tech in Lubbock, the game has gained an additional layer of intrigue on Saturday (
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