No two alleged non-rivals spent more time talking and posting and definitely-not-obsessing-but-actually-still-obsessing about each other.
The cable TV network was a convenient scapegoat, but it doesn’t exist anymore. Neither do the fill-in traditions that came and went. Now, after 13 years, something else is gone, too. The lie is over. And nobody needs to tell it ever again. “Texas and Texas A&M don’t need each other,” people at Texas and Texas A&M tried to tell us, over and over again for more than a decade, and with every repeated profession of this delusion it became less convincing.
Current Longhorns may not know history vs. A&M but understand what's at stake “We think about them even less,” A&M folks wrote in detailed emails to sports writers about how the Longhorns’ paltry strength of schedule should have been mentioned more prominently in Big 12 coverage they claimed never to read. Meanwhile, everyone else in the state rolled their eyes, even though many of them missed the game, too.
ESPN's 'College GameDay' to broadcast from Texas A&M before game vs. Texas In 2019, a column in this space summarized the “virtual rivalry” of that decade: “So instead of chronicling the throws and catches and runs and hits of a grudge match played on a field below a press box, get the new version of the rivalry delivered to their computers instead. The Aggies tweet to say they no longer think about the team they can't stop tweeting about.
Longhorns-Aggies winner will face Georgia in SEC title game. Here's why Memorably, that column elicited a slew of emails from readers convinced it was only half-right. Sure, those other guys pretend not to care about us, the emailers said. But we really don’t care about them. This week, we can be thankful that’s over now.
Longhorns SEC TCU Texas Tech M Southeastern Conference LSU Longhorns-Aggies Longhorn Network Big 12 UTSA Baylor ESPN M Justin Tucker UT Texas Alabama College Station Georgia Kyle Field College Gameday College Football Playoff A&Amp Aggies
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