Tesla wants to build a 1950s-style diner.
also notes that last year, Tesla acquired a $16 million plot on Santa Monica Boulevard in Hollywood, California, that used to be a Shakey's Pizza. If you were looking for a place to build a high-profile, themed diner, you'd struggle to find a better location.
It's far afield from the company's normal operations, but that doesn't make it foolish. The company has been struggling to keep people as excited about the brand, with no new product to announce and the unlikeliness of delivering its long-awaited Cybertruck before the end of the year. Keeping people engaged is important to Tesla, which thrives on an extremely active and passionate fanbase.
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