Tesla is trying to make its flagship duo, consisting of the Model S and Model X, more attractive with a new paint color to boost weakening sales.
Let's recall that during the third quarter, global deliveries of the Model S and Model X were down by 14 percent year-over-year at 15,985. The nine-month result for 2023 is also in the red at 45,905 . In its best years, Tesla was selling about 100,000 units a year. One of the solutions to make the Model S/Model X duo more attractive is the addition of new paint colors. In March, the company introduced a new Ultra Red paint color and initially charged $3,000 for it.
The latest move is the launch of a new Stealth Grey paint color, which replaces the Midnight Gray. Tesla says that it's now available for the Model S and Model X in North America and Asia. Interestingly, Europe was not mentioned . The other paint colors are Pearl White Multi-Coat, Solid Black, Deep Blue Metallic, and Ultra Red. The Stealth Grey paint color appears to be one of the most attractive but that's subjective, of course.
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