Shopping for a Tesla?
The largest of the cuts that appeared Friday on Tesla's website were $5,000 per vehicle for the company's slower-selling more expensive models, the S large sedan and the X big SUV.
Guidehouse Research e-Mobility Analyst Sam Abuelsamid said the cuts are a sign of slowing demand for Tesla. The company, he said, needs to sell more vehicles to keep its factories running at full capacity to protect high profit margins. “Overhead of underutilized plant eats up margin extremely quickly,” he said.
On Twitter Friday, Tesla CEO Elon Musk wrote that demand is limited by affordability. “There is plenty of demand for our products, but if the price is more money than people have, that demand is irrelevant,” he wrote.
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