The white-walled, silver-lettered Tesla store, which opened last week, sits in Nambé Pueblo, north of Santa Fe, on tribal land that's not subject to state laws.
Tesla owners, Tesla employees and local political leaders gather at the service bay doors during an event on Sept. 9, 2021, to celebrate a partnership between Tesla and the Nambé Pueblo after the electric car company repurposed a defunct casino into a sales, service and delivery center near Santa Fe, N.M. Tesla has opened a store on tribal land in New Mexico, sidestepping car dealership laws that prohibit car companies from selling directly to customers. NAMBÉ, N.M.
Supporters of Tesla say the shop in New Mexico marks the first time the company has partnered with a tribe to get around state laws, though the idea has been in the works for years. Supporters say dealership laws protect middle-class jobs and force dealerships to compete, lowering prices. Critics say people can get information online and direct sales would lower costs.
To buy a Tesla, they have to drive hours to pick them up or pay thousands of dollars to have them shipped. Tribal officials who brokered the deal over a two-year period say it lines up with business interests and cultural values like caring for the environment. “We have competition, we have the expertise, we’re in your local communities,” said Ken Ortiz, president of the New Mexico Automotive Dealers Association. “We contribute to the taxes.”
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