Tesla And Ford Have High Brand Loyalty: What About New Customers?

Tesla And Ford Have High Brand Loyalty: What About New Customers? via insideevs.com

According to a recent report published by S&P Global Mobility, Tesla and Ford are the most successful brands for customer loyalty. The company measures loyalty based on the number of households that buy another vehicle from the same brand.had the top loyalty among mainstream brands, at nearly 60 percent. Toyota was the closest behind, at about 57 percent.holds the top brand-loyalty spot based on the webinar results, at 67 percent.

For those unfamiliar with the terminology, conquest is when a brand takes a consumer away from another brand. Sometimes you'll see special car leasing or financing incentives that are reserved for returning customers. Other times, the promotions are conquest offers, meaning that if you leave your current preferred brand to buy from the new brand, you get a special discount.

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