The industry, already rocked by Quebecor Inc.’s acquisition of cellphone provider Freedom Mobile last year, is about to become even more competitive
In a report published ahead of Bank of Montreal’s annual media and telecom conference on Tuesday, analyst Tim Casey pointed out the intensity of competition is picking up at the same time the telecom industry’s revenue growth drops by a third to 2 per cent annually, after averaging 3-per-cent annual increases for the past two decades.using a carrot-and-stick approach: Accept our rich offer or face a street-by-street battle for cable customers in your core Quebec and Ontario markets.
In response, Cogeco announced plans last month to launch its own cellphone service, back by Halifax-based Eastlink and a second national network that Cogeco refused to name and everyone in the chatty, tight-knit telecom community reckons is Vancouver-based Telus CorpCutthroat battles for cellphone and cable subscribers are welcome news for consumers and vindication for federal Industry Minister François-Philippe Champagne, who promised lower prices when he signed off on Rogers’ acquisition...
The disruptive technology Rogers is using as the stick to pry loose Cogeco cable customers is known as fixed wireless access , which moves subscribers from a wired internet and cable connection to a high-speed, 5G radio network. FWA doesn’t offer the high-speed access needed for gaming, but it’s more than adequate for rural customers, who can’t get cable to their homes, and price-conscious subscribers such as students.
In August, Cogeco responded to the threat posed by FWA by announcing plans to launch cellphone service, piggybacking on Eastlink and what Mr. Casey and other analysts have said is Telus’s gear. Cogeco signed up for five years of access to the two networks. In a press release, chief executive officer Frédéric Perron said, “These commercial agreements will enable us to offer a broader range of bundled offers to better serve our customers, and do so in a capital-efficient manner.
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