A language gap is making it harder for U.S. health officials to measure a teen-vaping epidemic.
For some young people who use the popular vaping device sold by Juul Labs Inc., “juuling” is a verb in its own right. Anti-tobacco groups and health officials worry that has led to confusion when pollsters go out into the field to quiz teens on their nicotine habits for an annual government survey that plays an important role in shaping tobacco policies. This year for the first time, the poll will specifically mention Juul as an example of an e-cigarette.
The National Youth Tobacco Survey is usually compiled each March through May. The updated survey language is expected to capture kids who think juuling isn’t the same as using another e-cigarette. Juul Labs made deft use of social media to popularize its device until pressure from the FDA led the San Francisco company toin November. The company has said it supports efforts to raise the minimum age to buy tobacco products to 21.
As “juuling” entered the youth lexicon, the Truth Initiative raised concerns that some users may not know what they’re inhaling. The anti-tobacco group found 63% of Juul users ages 15 to 24 surveyed in November 2018 didn’t know the product contains nicotine, a drug that is considered harmful to developing brains. Some users who knew of the nicotine in Juul pods weren’t aware of the potential downsides.
E-cigarettes have been hawked as smoking-cessation aids, and the FDA took a go-slow approach on regulating them. However, the surge in underage use and the increasing evidence of the devices’ ill effects forced a shift.“Everybody, including me, previously thought that an e-cigarette is kind of like a cigarette with less junk in it,” said Stanton Glantz, a tobacco researcher at the Center for Tobacco Control Research and Education at UC San Francisco.
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