Tiny Horse is now in Team Whistle’s stable. Team Whistle, the New York-based digital-media company, on Thursday announced the acquisition of Tiny Horse, a marketing services firm focused on o…
Under the terms of the pact, Tiny Horse’s Palomino OTT advertising sales group also will become a wholly owned subsidiary of Team Whistle.
Tiny Horse’s management team and current investors, which include Elizabeth Koch, founder of Unlikely Collaborators, will become shareholders of Team Whistle shareholders. Other equity owners of Team Whistle include NBCU/Sky Sports, Discovery, ITV, Liberty Global, Snap, WndrCo, Derek Jeter, Peyton Manning, Ron Howard, Brian Grazer, Elisabeth Murdoch and CAA.
Tiny Horse co-founders Melanie Capacia Johnson and Owen Leimbach will continue as head of development and production and head of strategy and innovation, respectively, reporting to Young. Benjamin Simon, GM and co-founder of Palomino, will continue to serve as head of sales and brand partnerships of Palomino, also reporting to Young. Meanwhile, Jonathan Reynaga, another Tiny Horse co-founder, is departing the company to pursue independent projects.
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