Taylor Swift’s “Eras Tour” is on track to earning a record-breaking $1 billion in sales, making it the highest-grossing tour ever after its final show in London in August 2024.
see alsoShould the “Eras Tour” reach the $1 billion milestone by then, it will surpass the $887 million in earnings raked in by Elton John’s Farewell Yellowbrick Road tour that has run from 2018 through 2023 — the current highest-growing tour of all time.
John knocked Ed Sheeran out of the No. 1 spot, after Sheeran’s Divide Tour brought in $776 million during its run from 2017 to 2019. Pollstar estimated that Swift could even surpass $1 billion during her six-show run in Singapore, set to take place in March 2024. Concert executives told The Journal that the “Eras Tour” could gross an additional $2 million-plus through merchandise sold at each stop.The Journal reported that fans are spending about $50 to $75 each, after accounting for concertgoers who don’t buy any merch.
Swift sells nearly 54,000 tickets per show, according to data from Pollstar. She currently has 106 stops scheduled across the US and abroad, with more to possibly be announced.Music executives and fans alike have been speculating how much Swift’s tour has been making since tickets were released on Ticketmaster in November.
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