Box office analysts became Swifties in the lead-up to Taylor Swift’s Eras Tour concert film release, estimating blockbuster-style opening weekend numbers.
And Swift delivered. While the pop singer fell short of the $100 million benchmark, domestic ticket sales still topped $95 million, according to distributor AMC Entertainment. The theater chain provided a range of $95 million to $97 million for the film’s opening weekend on Sunday, with expectations that an official figure will be provided on Monday once all tickets have been tallied.
“Variables such as average ticket price, assessing how frontloaded Swift’s fan base would make the film’s presales, and whether or not any traditional marketing would bring out non-Swifties all weighed heavily on the wide range of possible outcomes.” Initially, expectations said Swift could tally between $40 million and $60 million on Friday, on her way to an opening weekend draw of as much as $150 million. The film scored $39 million on Friday, just shy of the forecasted range and included $2.
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