Taylor Swift’s era-defining “Eras” tour is flying like a jet stream, high above the music scene — by billions of dollars.
The tour could gross $2.2 billion in North American ticket sales alone, according to August survey data from research firm QuestionPro provided to CNN exclusively. That unprecedented total represents primary ticket sales for the US shows that Swift just concluded in Los Angeles, plus a second North American leg coming next year.
The average attendance per show was 72,459, accounting for closed off areas and floor seats, according to QuestionPro data. “Eras” has become one of the biggest social events of the year, with concertgoers doling out thousands of dollars on tickets, outfits, transportation and travel accommodations. Concertgoers participating in a QuestionPro poll of 862 people who say they attended at least one “Eras” concert said they spent an average of $291.62 each on their outfits, $214.80 on merchandise and $131.48 for food and drinks.
“Taylor Swift’s donation certainly helped at a time when we’re seeing the need climb and climb and climb,” Terri Shoemaker, a spokesperson at Arizona Food Bank Network, told CNN. Swift kicked off the highly-anticipated “Eras” — her first tour since her “Reputation” stadium tour in 2018 — in March. The show features an expansive, roughly three-hour long set list that spans 14 years of her career.Hell was the journey for Swifties who sought tickets, though it brought those who secured them heaven. The heavy demand snarled Ticketmaster’s website last November, when pre-sale tickets first went live, leaving some verified fans locked out even with access codes.
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