It turned me into a 'CBD person.'
It turned me into a "CBD person."Author:Jessica L. YarbroughUpdated:Jan 21, 2020Original:Jan 21, 2020A dozen or so press releases for CBD products appear in my inbox per week, which I file into a folder that might as well be labeled "Ugh." There are just so many of them, and they all claim to be the first to do A Thing that’s not really A Thing. But last week, one product was the first to do a pretty impressive thing, and that thing was Make Me Care About CBD.
"It was still a startup when I was hired [in 2013], so I did all sorts of things," she says. "I initially was doing marketing, and from there I became her lead aesthetician and at that point, I was able to do a lot of testing for the products she was creating, collaborate on ideas and really get hands-on experience in the lab.
A little background: CBD is short for cannabidiol, a non-psychoactive compound extracted from cannabis plants, mainly hemp. It's known for soothing inflammation and pain, and maybe even anxiety and acne. Research indicates it's most powerful as a whole plant, or a "full-spectrum" extract, a phenomenon known as "the entourage effect." Still, there aren't enough studies to support definitive claims, especially when it comes to topical CBD.
BLNCD calls it a "nutrient-dense, cannabis-infused face oil," and that order is deliberate: The goal was to "jam the one-ounce bottle" with the skin-care equivalent of a multivitamin. "There are a lot of theories that you should simplify your skin-care regimen, like a seed oil and CBD oil is enough, but I am a believer that our skin is a complex organ and just like your body, it needs multiple vitamins and minerals to perform at an optimum level," Serra says.
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