When a former travel writer opened her dream bakery in Fortitude Valley, she was struggling to attract customers. Now, she opens every day to a line of people.
With no marketing budget but a taste for TikTok, a single day in her life was all it took for a struggling Brisbane dessert-maker to whip up her bakery into a social media sensation.
“In all honesty, the bakery was not successful before I started sharing these videos, so to see people come in-store saying they loved the videos and then translating into customers, was a real pinch-me moment.” “The biggest shock was when I opened the store on Good Friday by myself, to a line that stretched the entire street and started to wrap around the corner.Saward isn’t alone in her experience, as businesses throughout Australia have put their success down to the video-sharing app, which has attracted 8.5 million users nationwide.She decided a 42 square metre space inside the Stewart and Hemmant building was perfect, as it had an industrial appeal with high ceilings and exposed pipes.
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