This tartecosmetics legend is coming back to reclaim the dewy cheek throne!
— the makeup brand started by Maureen Kelly in her one-bedroom apartment in New York City circa 1999 — there was a early version of the blush stick.
So when she set about creating a line of easy-to-use products years later, starting with blush "just felt right," says Kelly. She worked with a lab to create a lightweight formula that delivered a natural-looking flush of color. But that's not all: "I wanted it in stick form so that you could smile, dot it on, and blend it out with your fingers."
But a few years ago, Cheek Stain rode off into the sunset — though consumers never forgot about its weightless feel and dewy finish. So, in response to the cries of legions of Tartelettes the world over — drumroll, please — Cheek Stain is finally coming back, albeit for a limited time .
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