Targeting niche markets can boost tourism, economic growth: Ab & Artho CEO

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Targeting niche markets can boost tourism, economic growth: Ab & Artho CEO
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KUALA LUMPUR: Malaysia has the potential to boost economic growth by targeting niche markets such as medical tourism and luxury travel. Ab & Artho CEO...

Adlina says Subang Airport’s expansion and the arrival of new airlines put Malaysia at a promising crossroads in tourism growth.Malaysia has the potential to boost economic growth by targeting niche markets such as medical tourism and luxury travel.

She said that with Subang Airport’s exciting expansion and the arrival of new airlines, Malaysia is at a promising crossroads in tourism growth. “The expansion is more than just a structural improvement; it is a strategic move to boost the Malaysian economy and the tourism sector,” Adlina toldShe said better connectivity would open the door to secondary and emerging markets, diversify Malaysia’s tourism demographics and energise local businesses. Furthermore, collaborations within Asean could open exciting multidestination travel opportunities and boost regional tourism.

“The introduction of sustainability and cutting-edge technologies will not only position Subang as a green, innovative hub but will also align with the global trend of responsible tourism and appeal to conscious travellers worldwide,” Adlina said.

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