Target is removing LGBTQ+ merchandise from its Pride Month collection after facing backlash which threatened workers, the company said.
Target is pulling some of its Pride Month inventory after complaints from cutsomers.
“Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work,” Target said in a statement Tuesday. “Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”
The company’s website features hundreds of colorful Pride products, including rainbow shirts for men, pint glasses embellished with “Cheers Queers” and a children’s book about pronouns, among others.Target confirmed that it has moved its Pride merchandise from the front of the stores to the back in some Southern stores after confrontations and backlash from shoppers in those areas.
The company did not specify which items were being removed, but misinformation in recent days has centered on its children’s bathing suits that were falsely labeled as “tuck-friendly” by prominent conservative groups and media outlets. The tuck-friendly swimming suits were only for adults.If you purchase a product or register for an account through one of the links on our site, we may receive compensation.
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