The long-term plan is to operate 800 Ulta-Target shops-in-shop, which are said to be driving incremental sales.
The move to extend Ulta
in Target by 250 more stores in 2022 is a major expansion of the partnership, which Target executives say is driving incremental sales.experience, guests are buying incremental items from the assortment, while continuing to shop the beauty brands they’ve loved at Target for years and adding more to their baskets in complementary categories,” said Christina Hennington, executive vice president and chief growth officer at Target.
The expansion lands the Ulta-Target partnership closer to the scale of competitor Sephora’s partnership with Kohl’s. Sephora and Kohl’s plan to open 850 locations by 2023, withBoth partnerships underscore the blurring of traditional beauty distribution strategies, where products were sold in different locations depending on price point.
In addition to building its fleet of Ulta shops-in-shop, Target has been adding to its own beauty section, as well. The retailer has plans to add
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