The Competition Commission says that Takealot needs to make some sweeping changes for its operations in South Africa.
The Competition Commission has published its final report of its Online Intermediation Platforms Market Inquiry, which requires Takealot to make sweeping changes to its operations to resolve issues of uncompetitive behaviour identified.Split its marketplace and retail operations;Boost previously disadvantaged businesses by giving them a leg up on its platform.
Because smaller businesses wishing to trade on online marketplaces in South Africa are highly dependent on Takealot, the retailer has a certain competitive advantage over others, and various conflicts of interest were identified in the inquiry. “Takealot, too, has incentives to favour itself, and at the very least, its retail buyers on sales commission have strong incentives to tilt the balance in their favour,” it said.Unilateral product gating – not at the supplier’s request – which prevents marketplace sellers from selling certain brands on Takealot in competition with its own retail.
Marketplace seller applications for promotional participation are materially less likely to be successful than Takealot’s own retail buyers.
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