Chocolate chunk to Colorado sweet corn, and every cookie in between.
"He always says I came with the building, because I was the second employee that he hired," Greenwood Bortz shares. She remembers wanting to come back to the bakery while taking time off to heal in 2006 and 2007 — but with a few changes."I was a good employee to [Greg], but I don't really like taking orders," she admits."So when I decided to open my own thing, it was just because I wanted to make my own rules.
. Founder Denon Moore is the former owner and operator of the Denver Cupcake Truck as well as multiple baking-related businesses, including Cake Crumbs Bakery in Park Hill. After ten growth-filled but strenuous years in the industry, she sold her businesses in 2017 with plans to transition to another field, but she couldn't ignore the call to bake. With help from her husband and sons, she opened the cookie shop in January 2021.
All of Moore's cookies are sold in sustainable packaging and made with the best ingredients that she can find: Belgian chocolate for the chocolate chunk cookies, high-end butter, and granulated sugar derived from sugarcane rather than beets."It just gives things a little bit richer flavor, a little bit deeper flavor," Moore explains."But I think the main ingredient is the institution; it's the way we run it.
There will also be a giving program established in each of the franchised stores to give back to each outpost's local neighborhood. Moore says that she hopes to fight the stigma that franchises are just big corporations where customers don't know what's going on behind the scenes, instead emphasizing that the new stores will be locally owned and operated.
"Gnarly Mountain kind of took off once we started doing wholesale. A lot of companies just said yes right away, which was a really nice sign," Weiss remembers. The individually wrapped cookies can be found in breweries, coffee shops, pizzerias and local markets in metro Denver. Recently, Gnarly Mountain was picked up by a mountain distributor that has brought the snowboarder-branded cookies to ski towns like Aspen, Vail and Breckenridge, as well as New Mexico.
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