Did you know only one restaurant can use the phrase 'taco Tuesday?' Read more:
asks. “We started it! We even trademarked it. That’s how seriously we take tacos.” They also take that trademark seriously: during an interview withTaco John’s has been quick to send cease-and-desist orders to restaurants, breweries, and other businesses who have dared to use those two words to reference their own taco-and-Tuesday combinations.
Although Taco John’s has held that trademark in 49 states since 1989, Taco Bell is trying to convince the United States Patent and Trademark Office Trademark Trial and Appeal Board to cancel that trademark registration, which would give “Taco Tuesday” back to the masses. “Taco Bell believes ‘Taco Tuesday’ should belong to all who make, sell, eat and celebrate tacos,” the chain said in a statement. “In fact, the very essence of “Taco Tuesday” is to celebrate the commonality amongst people of all walks of life who come together every week to celebrate something as simple, yet culturally phenomenal, as the taco.
in support of its trademark-cancellation efforts, and representatives from the chain will be participating in a Reddit “Ask Me Anything” event on Monday, May 22 to answer questions about this campaign.. “Can you imagine if we weren't allowed to say 'What's up' or 'brunch?' Chaos." The idea that “Taco Tuesday” has become a reasonably common phrase has been used to criticize Taco John’s consistent hold on those words.
According to James’ attorneys, that was the entire point. “Finding 'Taco Tuesday' as commonplace achieves precisely what the intended outcome was, which was getting the U.S.
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