Taco Bell is testing its first-ever dedicated vegetarian menu
Taco Bell is mum on whether or not it will also experiment with any of these burgeoning plant-based products, simply stating that the company is"constantly innovating" to provide more items that reflect consumers’ lifestyles.
“Our focus now is making our current vegetarian options more widely visible via our menu boards and making sure we can be that place that everyone can find something that speaks to them,” Schaaphok said. Regardless of what the competition is doing, Taco Bell continues to fire on all cylinders. The chain gobbled up more market share in 2018, finishing the year with $9.8 billion in sales and moving ahead of Burger King to No. 4 inAs more consumers embrace meatless menu offerings, Taco Bell continues to be well positioned, having been the first QSR certified by the American Vegetarian Association in 2015.
Depending on results from the Dallas test, Taco Bell is targeting a national rollout of these additions for late 2019 or early 2020.Taco Bell is making other subtle moves with its beverage menu nationwide, having recently launched two new zero-sugar beverages: Pepsi Zero Sugar and Mountain Dew Baja Blast Zero Sugar. The brand has also committed that at least 50% of its medium fountain beverages will be 100 calories or less and contain less than 20 grams of sugar by 2022.
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