There’s a cursed marriage between Australia’s gambling industry and the China-owned TikTok.
in April with a punchy message. In a saturated field of barkers, chancers and parasites, we are TAB, we’re the Big Green, we’re ASX-listed, and we’re the adults in the room.
Rytenskild was also asked about Tabcorp’s recent $30 million investment in Dabble, a start-up bookmaker whose entire existence is presaged on luring millennials with “social betting”. Was it advertising on TikTok?“Dabble does not advertise on TikTok”, citing the app’s gambling policy.Well, for months now, Dabble has been advertising on TikTok. After the inquiry, some of the millions of Australians who use the video app every day are seeing sponsored clips for the Tabcorp-backed bookie.
On one branch of this cursed marriage are Australia’s online bookmakers, rapaciously looking for young people to lure into gambling addiction. On the other, there’s the video app algorithmically designed by software engineers and psychologists to fire off the perfect amount of dopamine to keep young brains scrolling. All brought to you via the Chinese government!Tabcorp’s investment in loss-making Dabble valued the company at $150 million, and gave Big Green a board seat.
The chatbots, pretending to be real people, gave the blokes the promise of free tips in exchanging for signing up to Dabble. Late last year, when allegations of LRI’s untoward tactics first came to light, an LRI spokesperson said “our understanding, based on legal advice and correspondence from Facebook support, is that our pages are compliant”.
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