Our CEO, Sonal Shah, shares the vision for the future of The Texas Tribune and our growing role of importance in Texans' lives. Read more:
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As I joined the Tribune, I also knew that the media industry is in the midst of rapid evolution. Audiences are bogged down with too much information in too many formats. Technology continues to disrupt journalism as we know it . Technology also continues to disrupt and shorten attention spans. We cannot measure the impact of stories by the number of clicks, and we know that we must try new formats and use new tools to reach audiences where they are.
This focus on product will require innovation. It will require the discipline to learn, adapt and pivot as necessary to achieve our goals. We will become a more data-informed organization that takes calculated risks, delivers great products, understands our audience and carries out reporting with and for — not just about — Texas communities.We want to know who reads us, why they read us and how long they read us.
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