While Levi’s Stadium has held large-scale events in the past, including Super Bowl 50 in 2016, Santa Clara has never seen a concert sell out nearly all of its hotels.
While Levi’s Stadium has held large-scale events in the past, including Super Bowl 50 in 2016, Santa Clara has never seen a concert sell out nearly all of its hotels, according to Lawson.
Sanjay Sharma, an adjunct professor of finance at USC’s Marshall School of Business, said that Swift, along with Beyoncé, has ushered in a new era of tour economics. Businesses have also been cashing in on the Swift name, Sharma said, with pop-up shops and other events and marketing related to the concert that trickles down to the local economy.
In the Bay Area, Hilton’s downtown San Jose hotel is advertising free friendship bracelets — a trademark accessory for Swifties– for diners at its restaurant, Secco, today or Friday. Over the last week, Tony & Alba’s Pizza & Pasta near Santana Row has been posting to social media that it is reserving a table for Swift from Thursday though Sunday — just in case.
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PHOTOS: Fan Fashion from Night 2 of Taylor Swift in SeattleIf we have learned anything this weekend, it's that Taylor Swift fans can do anything. Her two sold-out shows at Seattle's Lumen Field not only boosted the economy, they boosted the spirit of the city and created a camaraderie like none other. And they looked dang cute doing it! Enjoy the amazing fashion from Night 2 of Taylor Swift in Seattle! See{ }{a href='https://seattlerefined.com/lifestyle/taylor-swift-the-eras-tour-seattle-lumen-field-night-1-swifties-in-style-fan-fashion-outfits-friendship-bracelets-washington-concert-looks-pnw?photo=1' target='_blank' title='https://seattlerefined.com/lifestyle/taylor-swift-the-eras-tour-seattle-lumen-field-night-1-swifties-in-style-fan-fashion-outfits-friendship-bracelets-washington-concert-looks-pnw?photo=1'}Night 1 fan photos here{/a}. See{ }{a href='https://seattlerefined.com/lifestyle/taylor-swift-seattle-the-eras-tour-night-1-saturday-july-22-2023-lumen-field-swifties-gracie-abrams-haim-folklore-evermore-reputation-concert-music-washington-pnw?photo=1' target='_blank' title='https://seattlerefined.com/lifestyle/taylor-swift-seattle-the-eras-tour-night-1-saturday-july-22-2023-lumen-field-swifties-gracie-abrams-haim-folklore-evermore-reputation-concert-music-washington-pnw?photo=1'}Night 1 concert photos here{/a}. And read how I{ }{a href='https://seattlerefined.com/lifestyle/taylor-swift-the-eras-tour-seattle-lumen-field-concert-performance-swiftie-fans-fashion-fandom-reputation-how-i-went-from-a-casual-taylor-fan-to-a-full-swiftie-in-3-hours-washington-pnw' target='_blank' title='https://seattlerefined.com/lifestyle/taylor-swift-the-eras-tour-seattle-lumen-field-concert-performance-swiftie-fans-fashion-fandom-reputation-how-i-went-from-a-casual-taylor-fan-to-a-full-swiftie-in-3-hours-washington-pnw'}became a Swiftie in 3 hours here{/a}. (Image: Elizabeth Crook / Seattle Refined)
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