Spotify has teamed up with Taylor Swift on a new experience to help Swifties answer the question: Which Era are you?
two more of the digital music service’s records. When Spotify released its annual “Wrapped” reports, showing users what they’d listened to the most and revealing their own personal aural trends, Swift topped many of the lists. It’s only fitting, then, that the streaming service teamed up with Swift on a new experience.
And that momentum hasn’t stopped. It was important for the team to make the experience truly global as Swift heads abroad, Ferguson says.
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